Writing is Your First Impression – How To Make it a Great One
Your first encounter with potential clients or customers is often through your writing. Maybe you have reached out through email, or a potential customer has found…
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The Importance of Using Images With Your Content
We’ve all heard the saying a picture is worth a thousand words. And it couldn’t be truer when it comes to including images with our content. Images play an important…
Want to Be a Great Writer? Do These Two Things More
Anyone who wants to improve their writing skills, be a better communicator or be considered a “great” writer should do these two things more: Read and write. Stephen…
Powerful Words to Use in Your Content (and the Wimpy Ones to Avoid)
We’ve all read boring content. Maybe it was during school. Maybe it was for a project at work. Or maybe it was while you were trying to educate yourself before making…
Create a Marketing Plan for Your Blog
A blog offers your business a number of benefits, from search engine optimization, to brand awareness, gaining credibility in your field, to generating awareness of…
How To Fit Social Media Into Your Work Day
Many business owners recognize the need to be on social media, and feel it is an important way to grow their business and their online reputation. But as the day gets…
5 Marketing Goals For Your Business
Have you made progress on the business goals you wanted to accomplish this year? If you have lost your focus, don’t worry. It’s not too late to restart. Here are five…
8 Steps to Maximizing Your Social Media Presence
Building a quality social media following takes time and a tremendous amount of patience. Maybe you plan your posts a month in advance. You tailor your message to…
Content Creation: A Viable Marketing Option During a Pandemic
As we manage the delicate balance of staying healthy and staying in business, many businesses have found that the marketing options they once relied on don’t work in…
How To Brainstorm Topics For Your Blog
If you have a blog for your business, you know how challenging it can be to come up with original topics to write about. Sometimes staring at the blinking cursor…
6 Reasons Your Business Needs a Content Calendar
Do you have a calendar or daily to-do list? Is there a calendar on your phone or in a planner that contains your goals, project deadlines, appointment times, meeting…