Create Content for Your Target Audience’s Buyer’s Journey
Are you a business owner that is consistently creating engaging content for your business? Or are you a business owner that WANTS to consistently create engaging…
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Building Trust Through Your Content
Rarely do we do business with someone we don’t know or never heard of. Usually, especially if it’s a big purchase, we’ll ask for recommendations from our contacts,…
Best Practices that Will Make Your Blog a Success
Do you have a blog for your business? If you do, you probably know how effective it can be for staying connected to your customers and increasing your credibility. If…
5 Qualities of a Landing Page
A landing page is a stand-alone website page that has a specific purpose for your company. It’s a special page your customers come across or “land” on because of a…
Engage Your Audience Through Your Content
You’ve probably heard the phrase, “Content is King” to describe the power and importance of your digital content. I’d like to propose an alternative phrase: “Engaging…
Create a Marketing Plan for Your Blog
A blog offers your business a number of benefits, from search engine optimization, to brand awareness, gaining credibility in your field, to generating awareness of…
5 Important Elements of Any Social Media Profile
If you’re like most businesses, you have a presence on social media. Maybe you post a few updates a week, like or share your followers’ posts, or comment on an…
7 Steps to Creating a Social Media Marketing Plan
A new business owner wants to promote her brand. She just launched a beautiful website, and with the help of a few key employees, she’s consistently adding helpful…
My Review of HubSpot’s Email Marketing Certification
I recently earned my Email Marketing Certification through HubSpot, a company that specializes in inbound marketing and sales software. HubSpot Academy is their…
5 Online Resources for Social Media Newbies
If you are a social media newbie (or a business owner wanting to understand more about social media) this blog post was written for you. I have put together a list of…
4 Marketing Lessons Every Business Owner Can Learn From Valentine’s Day
Valentine’s Day is just around the corner, and while the holiday recognizes and shows appreciation for the important people in our lives, it also possesses several…
My Social Media Marketing Certification Through Hootsuite
Last year, I earned Hootsuite’s Certification in Social Media Marketing. Prior to purchasing it, I did a lot of research to find out what was involved, what others…