The Perfect Trio: Your Website, Blog & Social Media
The Three Musketeers, The Three Tenors, The Three Stooges. Many successful and famous things have come in three’s. And the same holds true for your business. Three…
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How to Brainstorm Content for Your Social Media Posts
Social media can be an effective tool for growing your business, and should be a key part of your business’s marketing plan. Social media provides an excellent way to…
Fill Your Blog With “Evergreen” Content
As bloggers, business owners, content writers and marketers, we are always striving to generate helpful, informative and interesting topics for our blogs. Our blogs…
Commonly Confused “Copy” Words – What Do They All Mean?
When I tell someone I am a copywriter, I get a variety of responses. Some ask me if I am an author, some ask me if I’m an editor, and some ask me if I can help them…
10 Tips to Interviewing a Source for Your Content
The content we create for our businesses should provide knowledge, insights and resources to our audiences. And while we may know a lot about an extensive list of…
Benefits of a Business Blog
Over the past five to ten years, the word “blog” has become a household word, and a fundamental part of our online culture. Blogs come in many forms – covering a…
6 Common Writing Mistakes to Avoid
We all make mistakes, and sometimes mistakes happen when we write. Sometimes we write too quickly and details get overlooked. Sometimes we just don’t realize that…
5 Reasons To Own Your Platform
In this age of digital marketing, it is increasingly important for businesses to be present online. You can do this is by creating an effective, comprehensive…
Which Social Media Platforms are Best for Your Business?
Social media offers a unique opportunity for you to connect with your customers. You can promote your business, provide information, and carry on live-time…
8 Types of Links to Include in Your Blog
A blog is an important part of your business’s content marketing strategy. It drives traffic to your website, establishes you as a trusted professional, and allows…
How to Write SMART Content for Social Media
Writing for social media is different from the other types of content you create for your business. The goal of social media is engagement – you want your audience to…
How to Organize Before You Write
Writing doesn’t come easy to many people. Especially when it involves creating content for your business. It can be a task you procrastinate, or something you want to…