Tips for Battling Writer’s Block
It’s a typical day at the office and we’re up against deadlines, putting out fires and being pulled in a million different directions. Because we understand the…
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15 Content Ideas For Your Company’s E-Newsletter
An e-newsletter is an effective way to stay in front of your current and potential customers, giving your brand top of mind awareness. Your e-newsletter should…
5 Steps to Identifying Your Writing Voice
As a business owner, you write every day. Before the day is over, you may have written countless emails, submitted project proposals and contributed to your company’s…
8 Tips to Avoid Distractions and Stay Focused on Your Work
We all have responsibilities and projects to complete every day, and there are many demands and distractions that work against us. Whether it’s coworkers, the phone,…
How to Identify Your Target Market
In order for a business to be successful, you not only need to identify the product or service you will be selling, but you also need to thoroughly research and…
Tips for Editing Your Own Content
Creating valuable content for our businesses is an important part of our marketing efforts. But the actual act of writing is only the first half of the battle. When…
How to Repurpose Your Content
Coming up with fresh, valuable content on a frequency can be a challenge. And the content we do produce – such as blog posts, e-newsletters and social media updates —…
Why Your Writing Needs a Call To Action
A beginning, a middle and an end; a topic sentence, supporting details, and a summary. Much of what you write contains these components, but there is one important…
10 Best Practices for Promoting Your Blog
Having a blog on your website has countless benefits. It drives traffic to your site, it allows you to showcase your expertise and it keeps your website current, just…
9 Ways To Make Your Content More Readable
A blog post, a web page or a social media update…We work hard developing our content and we want it to be read. After all, we have important information to convey…
8 Questions to Answer Before you Start a Blog
A blog can be a powerful marketing tool for your business. If you don’t have a blog for your business, there are many benefits to starting one. A blog can: establish…
7 Steps to Effective Content Creation
We create all types of content as part of our normal workday. We write emails, create proposals, write blog posts or maybe even update our business website. Creating…